This should not come as a surprise to anyone. Social Media is a somewhat different beast than print and television media and the skills required to use it to best effect are different. My involvment with the redesign of Wooster’s website has just highlighted how different social media is. People coming from a print background just can’t seem to figure out how to make good use of social media for marketing. A program such as the one at Birmingham City University begins the process of legitamizing what people skilled in the use of social media are doing. As mentioned by Stan Schroeder in his post at Mashable, the hardest part could be finding faculty that can be considered experts. No matter what this marks a change in the perception of social media.